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Award-winning multidisciplinary designer based in Los Angeles, combining strategic thinking with creative execution across product, packaging, and visual design.

Over the past decade, my work has driven creative direction, fostered innovation, and reached over half a billion consumers worldwide.

what i do:

Creative LEADERSHIP * Brand Identity * Product & packaging * graphic design * Web & app * Social content * innovation * Strategy * & more.

Professional

  • Currently, I lead all core Illumination licensed consumer product toy development at NBC Universal. I previously led licensed product design for collaborations with major brands like Mattel, Moose Toys, and General Mills across categories like Toys, Food, Beauty & Care, and Consumer Electronics. Expanding Universal properties —Minions, Super Mario Brothers, Jurassic World, Trolls, Shrek, Wicked, and more — globally with an audience reach surpassing 500 million consumers.

  • Licensed consumer products

    Manager / Design / Toys & Hardlines
    11/23 - Current

    Manager / Design / Multi-Category Toys
    10/22 - 11/23

    Senior Designer / Food, Beauty & Care
    11/19 - 10/22

    Designer / Confections
    04/18 - 11/19

  • Illumination Entertainment

    Despicable Me 4*
    Despicable Me Franchise*
    Minions 2: Rise of Gru*
    Minions Franchise*
    Super Mario Bros.*

    DreamWorks Animation

    Gabby’s Dollhouse
    How to Train Your Dragon 3: The Hidden World
    How to Train Your Dragon Franchise
    Kung Fu Panda 4
    Kung Fu Panda Franchise
    Shrek Franchise
    Spirit: Riding Free
    Trolls 2: World Tour*
    Trolls 3: Band Together
    Trolls Franchise*

    Universal Pictures

    Back to the Future
    Classic Monsters
    Curious George
    E.T.
    Fast & Furious Franchise
    Jaws
    Jurassic Park Franchise
    Jurassic World 2: Fallen Kingdom*
    Jurassic World Franchise*
    The Office
    Wicked

    Classic Characters

    Casper
    Felix the Cat
    Good Luck Trolls
    Hot Stuff
    She-Ra
    Where’s Waldo?

Personal

With full creative freedom, I've crafted personal projects that gained tens of thousands of followers and reached over 4.5 million fans globally. From captivating designs to engaging content, each project blends innovation and authenticity, connecting with diverse audiences and leaving a lasting impact in the digital landscape.

Client

In my client work, I’ve collaborated with small businesses, emerging brands, and local founders to build identities, packaging, and marketing that feel personal and intentional. From auto brokers to skincare lines, each project is hands-on and built to help clients stand out and grow.

About

Raz Miyara

(raw-z me-ar-ah)

Bio

  • Since 2013, I’ve worked with startups, studios, and established brands to build ideas from the ground up — shaping identities, developing products, designing packaging, and crafting creative across digital and physical touchpoints. My approach is both conceptual and hands-on, rooted in curiosity, originality, and execution that moves the needle.

    Whether I’m designing a brand’s identity, preparing packaging for print, or rethinking how a product shows up on shelf — I take design to new heights, literally.

    Fun fact: I’m 6ft 5in tall

  • Universal Licensed consumer products

    Manager / Design / Toys & Hardlines
    11/23 - Current

    Manager / Design / Multi-Category Toys
    10/22 - 11/23

    Senior Designer / Food, Beauty & Care
    11/19 - 10/22

    Designer / Confections
    04/18 - 11/19

    Brewed & Bottled LA

    Creative Manager / Brand Development
    01/17 - 04/18

    Lead Brand Designer / Brand Development
    02/15 - 01/17

    Freelance & Client Work

    Graphic Design & All Things Creative
    02/11 - current

  • Programs:

    Adobe Creative Suite (Photoshop, Illustrator, Indesign, After Effects, dimension, etc.)

    AI Tools (ChatGPT, Sora, midjourney)

    Figma

    Final Cut Pro

    Logic Pro

    skills:

    Digital illustration (procreate)

    Photography & Videography

    Voiceover

    drone piloting (DJI devices)

    djing

  • Adobe
    Amazon
    Bayer
    Cookies United
    Decopac
    Ferrara
    Flix Candy
    Galerie
    General Mills
    Good2Grow
    Google
    HJC
    Hot Wheels
    It's Sugar
    Jada Toys
    Jakks Pacific
    Jetson
    Just Play
    Kid Designs
    Little Tikes
    Mondelez
    Moose Toys
    Mr. Beast
    Nabisco
    PEZ Candy
    Razer
    Target
    Topps
    Unilever
    NBC Universal
    Walmart
    Wood Ranch BBQ & Grill
    & more

  • Font: Unbounded / Extra Bold

    program: Adobe illustrator

    Color: Yellow (PMS 121 iykyk)

    movie: The dark knight

    tv: avatar the last airbender

    IP: pokemon

    coffee: iced vanilla latte + 2% milk

Services

  • Brand Identity

    Branding & Naming
    Logo Design
    Packaging Design
    Brand Graphics
    Visual Style Guide
    Rebranding & Brand Refresh

    Graphic Design

    Print Design
    Digital Design
    Infographics & Icons
    Presentation Design
    Pitch Decks
    Motion Graphics

    Product Development

    Concept & Product Design
    Packaging
    Material Selection
    Sourcing
    Production Prep
    Product Roadmap

    Web & App

    Website & App Design
    Visual Development
    UX & UI
    Digital Assets
    E-Commerce
    Responsive Design

    Social Media

    Profile Design
    Campaign Concepts
    Content Creation
    Caption Copy
    Trend Analysis
    Social Strategy

    Photo & Video

    Photography & Videography
    Photo Manipulation
    Short & Long Video Editing
    Podcast Production
    Music & Sound Design
    Creative Storytelling

    Creative Strategy

    Design Leadership
    Creative Consulting
    Campaign Ideation
    Market Research
    User Experience
    Target Audience Profile
    Competitor Analysis

Smart design starts with a good conversation. Reach out and let’s get your project started.

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